This session will explore the critically important role of institutional integrated marketing in overall strategic planning and in university advancement. It is a way of thinking, a set of internal integrated organisational processes, and a strategic approach to effectively utilising today's new and multi-media platforms. With your help, this session will be a participatory adventure in ideas.

Speaker Profile

Professor Larry Lauer
Vice-Chancellor for Government Affairs at Texas Christian University (TCU) and Distinguished Professor of Strategic Communication at TCU’s Schieffer School of Journalism.

Professor Lauer is a pioneer in integrated marketing and strategic communication for academic institutions and non-profit organisations. He speaks at national and international conferences, counsels with associations and organisations, and has worked with more than 40 campuses on integrated marketing and strategic communication initiatives across the world. He is the author of four books including CASE Books bestseller Advancing Higher Education in Uncertain Times. Professor Lauer will lead a campus-wide discussion on how Realising the UQ Advantage: Strategic Directions & 2011-2015 Plan can become an effective marketing plan, leveraging the latest approaches to communications and brand development in a diverse academic enterprise and to confront change head on. This event was part of a wider series of seminars and workshops facilitated by Professor Lauer between 8 and 11 June, 2011.

About Global Leadership Series

The Global Leadership Series (GLS) is a lively program of events for alumni and community members. Join us for lectures and discussions with the best of the best UQ-related speakers on matters that impact your community and shape your ideas of the world.

The series is an opportunity for you to engage with great minds on global matters, participate in thought-provoking discussions and network with UQ alumni and community members. All alumni, parents, community members and friends are welcome to attend the Global Leadership Series events.

Listen to podcasts of previous GLS events click here