LinkedIn - 5 steps to improve your profile

LinkedIn is the foundation of building your online personal brand. It is a reliable platform to showcase your talent and is a popular networking tool. Furthermore, a great LinkedIn profile can be the first thing that a potential employer sees when typing your name into Google.

We have put together 5 steps to make your LinkedIn profile pop:

1. Refresh your profile

Avoid the resume dump and only include information that places you as a competitive candidate. Reflect on your accomplishments and try to quantify your skills in a meaningful way that demonstrates how you bring results. Use your headline for more than just a job title. Include more information about how you view your role and why you do what you do.

Add a summary. Your summary is your story. Don’t use it to list skills or the job titles you’ve had. Try to bring it to life with why your skills matter. As an added bonus, customise your URL to resemble your name. For example, If your name is taken try a combination of initials. Include this URL on your resume so employers can find out a bit more about you.

2. Refine your skills

Skills are an easy way to improve the search engine optimisation (SEO) of your profile. Figure out what kind of jobs you would like attract and refine your list to match. Make sure that this list stays relevant. Take a LinkedIn Skills Assessment and get a verified skills badge on your profile. LinkedIn Skills Assessments are a great way to validate your skills and showcase your proficiency. LinkedIn is still trialling this new feature so for now it’s only available in English and isn’t accessible to all members but watch this space.

3. Get endorsed

Seek endorsements from former colleagues, direct reports and others who know you well professionally. Reach out to people whose endorsement you would value. Take time to think about who you would most value a recommendation from and reach out to them. Manage your endorsements list. If you only want to list endorsements that shine a light on certain skills or abilities, use the manage recommendations feature to choose which endorsement to show and which to hide.

4. Be active

Being active on LinkedIn raises your score in search results. Share relevant content that you genuinely find interesting and that aligns with your point of view. A great place to find content is the University of Queensland LinkedIn page. You can also follow influencers in your industry and share their content with others. Grow your network. Sync your LinkedIn profile to your address book and make sure you are personalising your requests to connect.

5. Take your profile to the next level

Show off your expertise and publish an article. If you want to be seen as an expert on a particular topic, be consistent and write an article every few months. Organic reach of LinkedIn articles can be low so consider adding keywords and tagging people to increase your reach.


Visit The University of Queensland LinkedIn Page