Michael Fox graduated from The University of Queensland with a Bachelor of Laws and a Bachelor of Commerce. After becoming a lawyer, and later working for Google, Fox discovered a passion for entrepreneurship and co-founded the award winning online store, Shoes of Prey, with partners Jodie Fox and fellow UQ alumnus, Mike Knapp.
Starting with just three people in a lounge room in October 2009, Shoes of Prey is now a global retail brand that enables shoppers to design their own shoes online or in-store with five offices globally, almost 200 staff and a multi-million dollar annual turnover.
As co-founder and Chief Executive Officer at Shoes of Prey, Fox manages the operations, logistics and the Customer Happiness team. His passion for start-up culture is documented on his business blog 22michaels.com, which earned an Industry Recognition gong at the Online Retail Industry Awards in 2012.
Shoes of Prey has been recognised with many awards including the Online Retailer Hall of Fame 2016, Best International Conqueror 2015 and Online Retailer of the Year 2014 at the Online Retail Industry Awards, and Online Retailer of the Year 2013 at the Australian Retail Awards.