Building Business Excellence: Monetising data for strategic impact – Townsville

Join Associate Professor Ida Asadi Someh from UQ for a free Building Business Excellence Masterclass on monetising data for strategic impact.

Visiting Townsville as part of the 2025 UQ Regional Roadshow, this interactive session will explore how businesses can capture and analyse data to increase revenue, drive strategic decision-making and improve operational efficiency.

Join Business Chamber Queensland, local business leaders and UQ academics for a 1-hour masterclass, Q&A and networking. Plus, you'll receive a digital accreditation badge from UQ to share on your website.

Speaker: Associate Professor Asadi Someh lectures in the Business Information Systems disciplines at the UQ Business School and is a research affiliate at the Centre for Information Systems Research, MIT Sloan School of Management. Her research focuses on organisational and societal impact of data, analytics and artificial intelligence.

Event Details

Date: Tuesday 10 June 2025
Time: 5–8:00pm 
Venue: The Pandora Room, Hotel Grand Chancellor Townsville
Address: 334 Flinders Street, Townsville City  
Registration by: Thursday 5 June or until capacity is reached

Enquiries

Carla Miladinovic
Telephone: 07 3346 6937

Our Executive Education Masterclasses are for local businesses interested in both their own growth and the growth of their communities. Together with our partners at Business Chamber Queensland, our goal is to strengthen Queensland businesses and retain talent in the regions. In 2025, we will deliver 4 masterclasses in regional locations on topics identified in our 2024 Innovation for Growth workshops with regional businesses.

The 3 other events are:

• Sunshine Coast – Competing in the age of digital disruption 
• Longreach – Strategies for transformative customer experience
• Bundaberg – More information to come